ExpertRésuméMan

“Your cover letter is like your résumé's cheerleading section; it reveals your personality and ensures your résumé gets read. Include always”. That is my opinion on Cover Letters.

Little did I know posting that on Twitter would lead to a mini controversy which still goes on today. It seems everyman (and woman) and their dog, has an opinion on the subject of Cover Letters. Some like them and others (mainly third party recruiters) seem to think they are a waste of time.

Here is a just a few of the, what I believe, positives to sending a Cover Letter...

▪ Promotes your Unique Value Proposition.
▪ Highlights aspects of experience most valuable to employer's needs.
▪ Dispels perceived age related issues, especially for older applicants.
▪ Addresses circumstances of gaps in your history in a positive way.
▪ Shows you researched the employer's needs, and are acquainted with other pertinent information.
▪ Gives a chance to refer to salary expectations if appropriate.
▪ Mentions the type of position you're seeking and why you’re qualified.
▪ Introduces a professional connection to the position, where appropriate.
▪ Demonstrates your writing competency, and knowledge of the vernacular of the industry.

And as I mentioned, everyone has an opinion, so my suggestion is to send a customized Cover Letter which speaks to the employer in their own words, shows a little of your personality, addresses their needs, and illustrates your ability to fulfill those needs.  

Have business cards and copies of your resume with you at all times. Opportunities will arise anywhere and everywhere.

2. Stay in Contact

Keep your contacts informed about your efforts in the job search. They can be kept informed by short phone calls or brief handwritten notes. Be sure to send a thank you letter within 24 hours of an interview. Be consistent.

3. Talk First with People You Know

Talk to your friends, family, teachers, professors, former supervisors or managers, etc. Practice selling yourself first to those who know you.

4. Contact People You Don't Know

Begin contacting people to whom your friends and acquaintances have referred you. Initiate each conversation with information on how you received their name. Show an interest in what they have to say, not just what they can offer.

5. Ask for Information, Not a Job

This is called an informational interview. Detailed information is at the end of the chapter Job Search Preparation.

6. Keep Conversations Focused

Use each conversation to get good information. Give your contact a brief summary of your job search objective, major highlights and accomplishments. Ask specific questions that will provide you with helpful insights.

7. Look for Opportunities to Give Back

Be prepared to offer something of value to those who are taking time to help you.

8. Keep Your Promises

When you tell someone that you will call back, be sure to follow-up. If they're difficult to reach, keep trying. It's your responsibility to connect.

9.Join Professional Organizations

Visit or join a professional organization in the industry you wish to pursue. Many members are eager to help job seekers and often know employers with open positions.

10. Get a Mentor

Find people who have experience in the areas you're pursuing and build a relationship with them. Get their advice and use them as a sounding board for discussing your thoughts and ideas. Ask for an opportunity to shadow them for a day in order to get a better picture of what they do. This may also expose you to new contacts.